A client who has an International trading business was going to participate in an American trade show for the first time. The goal was to gain entry into the US market. They asked for healing again after markets and trade shows opened after Covid so they could grow the market and sales.
I got their booth details and their team details and went about clearing the booth, energizing the space and the endeavour and synchronized the team each day for the 3 days of the fair.
I am told their booth was the busiest in the whole show and they were overwhelmed with visitors and could not keep up. In fact they were not able to speak to all that stopped at the booth. This is quite unprecedented for a brand new company participating in a show like this. Normally people go to established companies and new ones get the fringe business and slowly build from there. Their US business took off from there and within a year, they are well entrenched and have managed to grow their sales quite a bit. In fact as soon as Covid was over and trade shows reopened, they went back to the US for another show and experienced the same results they did the previous time. In fact their sales went up by 50%.